The New Riverside astounding design revealed by Fulham appeals to be one of the best in the league, the Premier League VIP box featuring a rooftop swimming pool. This lavish space, set to become one of English football’s most expensive offerings, boasts panoramic views of the Thames, Michelin-starred chefs, and even a halftime swim option!
Fulham has revealed the luxurious design for the New Riverside Stand at Craven Cottage. Despite initial plans for completion in 2021, delays pushed the opening to 2022, with tickets for limited areas starting at over £100.
Jaw-dropping view of the planned New Riverside Stand
The upcoming hospitality area promises glamour and opulence, including views of the Thames, two Michelin-starred restaurants, and a rooftop swimming pool, making it one of English football’s most exclusive experiences.
According to DailyMail reports, Fulham’s chairman, Shahid Khan, drawing from his experience with the NFL’s Jacksonville Jaguars and their upscale amenities at EverBank Stadium, promises a groundbreaking experience in football.
Shahid Khan who recently named as one of the richest football club owners as reported by Sports Buddy is on verge of giving the London club an astounding look to The New Riverside facility.
The new Riverside Stand will feature three floors known as The Sky Deck, offering diverse food and drink options along with breathtaking views of the River Thames exclusively for luxury matchday ticketholders.
The stand will also house two Michelin-starred restaurants: The Gourmet, providing indoor and outdoor dining with a four-course menu and premium beverage selections, and The Brasserie, offering views of both the Thames and the pitch.
Additionally, there will be a new intimate football experience called The Dugout, allowing fans to sit behind the coaches with immersive audio-visual technology and a dedicated bar.
Populous, renowned architects behind Tottenham’s stadium and other entertainment venues such as the Sphere in Las Vegas, have crafted these innovative designs for Fulham’s stadium transformation.
Khan’s Vision
Khan emphasized his vision for the New Riverside Stand, aiming to provide both fans and the local community with a year-round destination that respects Craven Cottage’s history and tradition.
He highlighted that the goal isn’t just to offer superior hospitality options but to establish the world’s ultimate matchday experience, ensuring the long-term success of Fulham Football Club.
Philip Johnson from Populous echoed this sentiment, stating their aim to create a truly unique experience unmatched in football or any other context. The Dugout experience and new premium ticket offerings will debut at the start of the 2024-25 season, with tickets set to go on sale on April 9th.
