Cristiano Ronaldo finds himself in a huge mess, as he faces investigation from UEFA for marketing what is allegedly an illegal product during the EURO 2024 competition.
During Portugal’s round of sixteen clash against Slovenia, Ronaldo was spotted with a heart rate monitor, a product of fitness outfit WHOOP.
The company later released data on Ronaldo’s heart rate following Portugal’s penalty victory, as it was revealed that the Al Nassr star happened to be in his calmest state when he stepped up to take his country’s first penalty during shootout, despite initially missing from the spot during extra-time.
Due to this, the five-time Ballon d’Or winner now faces investigation from UEFA that might result in fines.
Cristiano Ronaldo faces investigation
Investigations are being conducted on Ronaldo’s relationship with WHOOP, which produces wearable technology that measures a range of parameters, including heart rate, athletic performance, and sleep quality.
According to former global sponsorships president of Visa and Coca-Cola Ricardo Fort, the post was blatantly ambush marketing, as he suggested that both the athlete and the company should be fined.
”This chart has been circulating today He. Cristiano and WHOOP are ambush marketing to Euro 2024. It is illegal and both the player and the company should be fined,” Fort wrote on X.
Fans react following news
Fans have taken to social media to react amid the situation. While some expressed concerns, other rival fans took the opportunity to mock the Portugal icon.
One said, ”I hope it’s not a big deal though… this should not faze the GOAT”
A second wrote, ”Retirement came early”
Another remarked, ”Cr7 in hot soup!”
While another replied, ”Goat in soup, is that not pepper soup?”
Hahahaha…. Retirement came sooner
— Olamide (@Stevosten) July 4, 2024
Hot soup for cr7?
— CRAZY DREAMZ 💫🚀🌠 (@itstrillz_) July 4, 2024
