3. Major League Baseball (MLB)
American sports has an enduring symbol – Major League Baseball with revenues of around $11.3 billion making it one of the richest sports league in the world. The league has an epic schedule with 162 games per team with enough time spread out over the schedule that it gives a lot of ticket sales and advertising opportunities.
And there’s much more to MLB’s money: its TV deals, merchandise sales, the way the world follows baseball despite hinderances of language and distance. The league continues to evolve, growing with new, innovative marketing techniques to keep up with the fast paced competitive sports market.
